AI has rewritten how people discover and choose WordPress products. Search is turning into answer engines, content gets summarized before anyone clicks, and the old playbook of “”rank #1 and win”” is breaking down.
This panel cuts through the hype to separate what still drives installs and revenue from what marketers keep doing out of pure habit. We’ll get honest about the tactics that are quietly dead, the ones that still work (and work even better with AI in the mix), and why sounding like a real person who actually knows the product is becoming a competitive advantage as AI floods every channel.
Attendees will leave with a clear sense of what to start, stop, and keep doing in their product marketing over the next 12 months, whether they’re a solo plugin developer or running marketing for a full product suite.